Sean Rego leads Scotlynn's talent acquisition team — five recruiters and three interns — hiring for an essential business that moves perishable goods across the country in temperature-controlled freight. Here's how a branded short code and a texting account for everyone, interns included, changed how fast the team hires.
Emissary is the most effective communication tool I use today. It's made an astronomical difference to our team, and we can do more in less time.
At a glance
Results
Results as reported by Scotlynn's talent acquisition team.
THE CHALLENGE
Before Emissary, the Scotlynn team relied mainly on email to engage, schedule and follow up with candidates. They were spending more and more time on the tedious back-and-forth, and sometimes never reached the candidate at all. When they tried the phone instead, they often ended up playing voicemail tag. Sean looked at how many people were applying and engaging with the company and knew he had to make a change: he needed a channel with higher response rates that would speed up the hiring process.
THE SOLUTION
A few weeks into his role, Sean started researching texting tools and found Emissary. Everyone on his team now has an Emissary account, interns included, and each has a phone number to text from. The team runs short-code text campaigns on a branded code, TRUCKYEAH, so candidates can engage with Scotlynn straight from its radio and web advertising. Emissary's built-in automatic responses keep those candidates engaged after hours, and have been highly successful.
THE RESULTS
Emissary significantly improved the efficiency of Scotlynn's talent acquisition team, and how reliably its messages get read. The team's text read rate is now close to 100%; among applicants it is 95%, and even sourced candidates reply to a cold text 40–50% of the time. More applicants are coming in and the team hires much faster than before. It's wowing applicants, too. "It's very difficult to ignore a text message, and the response is often immediate," Sean says. "One candidate replied, 'Wow, that was fast. I just applied!'" Emissary has become a must-have tool in the team's hiring toolbox.
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