Ryan Hawthorne oversees the specialists who recruit for hourly and salaried roles across Taco Cabana's 142 restaurants, plus its corporate positions. Here's how moving candidate texting off recruiters' personal phones and into Emissary gave the team most of its outreach time back.
If you're looking for efficiency, and being able to use your time wisely, I would say this is definitely the platform for you.
At a glance
Results
Results as reported by Taco Cabana's recruiting team.
THE CHALLENGE
Before Emissary, Ryan's team already texted candidates — just without software, from recruiters' personal phones. In the Houston market alone they were seeing 2,000 to 3,000 candidates, which meant compiling lists of hundreds of applicants at a time for outbound outreach. They used LinkedIn and email to a lesser extent, but in Ryan's five years at Taco Cabana no other format got a better response than a text when it came to setting appointments and scheduling interviews. The catch was that iMessage could only reach about twenty candidates at a time in a group message and still get adequate responses, so messaging every candidate and tracking the replies took enormous manual effort and time.
THE SOLUTION
Once the team began working with Emissary, they rebuilt their outreach around Text Campaigns, sending to entire candidate lists at once while every outgoing message is personalized automatically. Ryan doesn't keep nine-to-five hours, so he appreciates being able to schedule campaigns in advance: set one up at 9:00 PM the night before it sends and spend the morning with his daughter instead. He can block candidates who send inappropriate replies from future contact, flag and label high-quality candidates, and review and respond through Emissary's browser interface instead of his phone, which he says has increased his productivity substantially.
THE RESULTS
Ryan and his team cut the time they spend on candidate communication by 70–80%. Their confirmation rate on interviews rose by about 10%, and they are able to hire 5% more candidates overall. "If you're looking for efficiency, and being able to use your time wisely," Ryan says, "I would say this is definitely the platform for you."
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