Graham Construction is one of North America's leading construction companies and, with its subsidiaries, the largest recruiter of skilled trades in Canada: 10 million hours worked and a headcount of 10,000+. Here's how its recruitment team replaced slow email and phone follow-up with texting that starts from the candidate profile and writes everything back to SuccessFactors.
Before Emissary, candidate response times were slow or non-existent, and new hire mobilization could be painful. Now, with just one click from a candidate's profile or resume, we can start conversations instantly.
At a glance
Results
Results as reported by Graham's recruitment team.
THE CHALLENGE
Graham hires skilled trades at a scale few employers match, and the team was reaching candidates the traditional way: email and phone. Response times were slow or non-existent, engagement through those channels was low, and once someone was hired the mobilization paperwork was its own problem. New hires had to scan supporting documents and send them back by email, one chase at a time, which slowed the start date for people the sites needed on the ground.
THE SOLUTION
Graham already ran talent acquisition in SAP SuccessFactors, so the team chose Emissary for the depth of the integration: a robust API to support automation, and advanced messaging layered on an advanced TA and HCM platform. Recruiters now start a conversation with one click from the candidate's profile or resume, collaborate with peers on candidate status in the same thread, and run text campaigns to keep large pools of candidates updated on the opportunities and projects they care about. New hires send supporting documents by MMS from their phones, and the images land on their SuccessFactors profile along with the full transcript.
THE RESULTS
Candidates respond faster and engage more than they did by email or phone, and the recruitment team can see every conversation on the candidate profile in SuccessFactors, including the documents new hires send by MMS. Because past candidates stay reachable by text, Graham recaptures people it already knows for new projects instead of starting extensive searches from scratch. The team describes it as a game-changer for streamlining recruitment and hiring and boosting efficiency.
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